AI is Reshaping the Finance Industry: Here's What's Next

Finance experts all over the world are drooling over the practically unlimited potential of AI. From generative AI tools to serve as chat bots or documentation streamlining to in-depth analytic tools, there’s no shortage of interesting prospective applications for AI in the finance industry. So what can we expect in the next few years?

AI is Reshaping the Finance Industry  Heres Whats Next

The Rise of Generative AI

Leaders and innovators all over the world are already using generative AI in banking. Generative AI, in its current form, is capable of producing text, images, and sometimes other media in response to naturally phrased prompts from human users. If you ask a generative AI tool to draft an email newsletter for your customers, covering a handful of topics of your choice, it can do it.

Already, we are starting to see generative AI in the finance industry being used for applications like the following:

  • Customer service. With generative AI, customer service agents can quickly generate responses to even the most complicated inquiries, then fine-tune those responses as appropriate, ultimately saving time. In some applications, generative AI tools can be used to interface directly with customers, bypassing customer service agents altogether.
  • Data analytics. AI is superior to human beings in terms of analyzing and interpreting large sets of objective data. Human beings just aren't wired to understand numbers the same way they can understand, say, language or emotions. In the financial industry, data analytics is extremely important, so any tools that aid in the objective analysis of the most important data are typically welcomed with open arms.
  • Content creation. Many people are now using generative AI for content creation. While AI isn't perfect, it can help you cover basic topics and explain complex concepts in much simpler terms. Whether you're putting together an email newsletter, a new batch of blog articles, or even training materials for your internal staff members, generative AI can help you do it quickly and efficiently.
  • Financial advisory. We're not at the level where generative AI can take the role of a robotic financial advisor, at least not directly. But we are at a level where generative AI can help financial advisors better understand the context of their decisions and guide them to better recommendations.
  • Efficiency and productivity. Overall, generative AI can be used to facilitate greater efficiency and productivity. For example, instead of spending half an hour writing up a company briefing, you can spend five minutes creating a prompt that allows the generative AI tool to create it on your behalf. Then, you can use your remaining 25 minutes on more important projects, helping you do more throughout the day.

Data Analytics and Personalization

The financial industry depends heavily on data and analytics to better understand how the markets are performing, analyze financial trends, and make predictions for the future. On an individual level, better data analytics can lead to better recommendations and guidance for individual decision making. That's why finance businesses all over the world are starting to use AI for in-depth data analytics and personalization. In the future, we're likely to see even more personalization in the finance industry.

Innovative New Products and Services

It's also possible that more sophisticated AI will lead to more innovative products and services in the financial sector. Leaders in the finance industry can use generative AI to come up with new ideas, or use powerful data analytic tools to better understand their customers so they can come up with better strategies for serving them. And, of course, AI can be directly incorporated into new products and services that customers can take full advantage of.

Streamlined Compliance

Compliance is a huge area of concern (and spending) in the financial industry, and AI is streamlining it. This is a complex and ever-changing field, so having a tool that can make it simpler or automate certain aspects of it is a major boon.

The Unknowable Future

It's worth noting that the future of AI is strictly unknowable. Even our best AI scientists sometimes waffle between speculation that general AI is fundamentally impossible and the prediction that AI could, in just the next decade or two, become better than humans at literally everything. Accordingly, it's hard to make predictions about how AI is going to reshape the financial industry.

The Effects of AI on Finance

Still, we can be reasonably certain that AI, regardless of how it evolves, can help the finance industry with:

  • Innovative new products and services
  • Autonomy and decentralization
  • Efficiency and productivity
  • Cost savings
  • Scalability

Already, the finance industry is evolving in response to the plethora of AI tools now available to business leaders. As these tools grow more sophisticated and diverse in nature, we could witness the beginning of a new age in finance and investing.

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Note: Some of the information in samples on this website may have been impersonated or spoofed.

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Online Threat Alerts Security Tips

Pay the safest way

Credit cards are the safest way to pay for online purchases because you can dispute the charges if you never get the goods or services or if the offer was misrepresented. Federal law limits your liability to $50 if someone makes unauthorized charges to your account, and most credit card issuers will remove them completely if you report the problem promptly.

Guard your personal information

In any transaction you conduct, make sure to check with your state or local consumer protection agency and the Better Business Bureau (BBB) to see if the seller, charity, company, or organization is credible. Be especially wary if the entity is unfamiliar to you. Always call the number found on a website’s contact information to make sure the number legitimately belongs to the entity you are dealing with.

Be careful of the information you share

Never give out your codes, passwords or personal information, unless you are sure of who you're dealing with

Know who you’re dealing with

Crooks pretending to be from companies you do business with may call or send an email, claiming they need to verify your personal information. Don’t provide your credit card or bank account number unless you are actually paying for something and know who you are sending payment to. Your social security number should not be necessary unless you are applying for credit. Be especially suspicious if someone claiming to be from a company with whom you have an account asks for information that the business already has.

Check your accounts

Regularly check your account transactions and report any suspicious or unauthorised transactions.

Don’t believe promises of easy money

If someone claims that you can earn money with little or no work, get a loan or credit card even if you have bad credit, or make money on an investment with little or no risk, it’s probably a scam. Oftentimes, offers that seem too good to be true, actually are too good to be true.

Do not open email from people you don’t know

If you are unsure whether an email you received is legitimate, try contacting the sender directly via other means. Do not click on any links in an email unless you are sure it is safe.

Think before you click

If an email or text message looks suspicious, don’t open any attachments or click on the links.

Verify urgent requests or unsolicited emails, messages or phone calls before you respond

If you receive a message or a phone call asking for immediate action and don't know the sender, it could be a phishing message.

Be careful with links and new website addresses

Malicious website addresses may appear almost identical to legitimate sites. Scammers often use a slight variation in spelling or logo to lure you. Malicious links can also come from friends whose email has unknowingly been compromised, so be careful.

Secure your personal information

Before providing any personal information, such as your date of birth, Social Security number, account numbers, and passwords, be sure the website is secure.

Stay informed on the latest cyber threats

Keep yourself up to date on current scams by visiting this website daily.

Use Strong Passwords

Strong passwords are critical to online security.

Keep your software up to date and maintain preventative software programs

Keep all of your software applications up to date on your computers and mobile devices. Install software that provides antivirus, firewall, and email filter services.

Update the operating systems on your electronic devices

Make sure your operating systems (OSs) and applications are up to date on all of your electronic devices. Older and unpatched versions of OSs and software are the target of many hacks. Read the CISA security tip on Understanding Patches and Software Updates for more information.

What if You Got Scammed?

Stop Contact With The Scammer

Hang up the phone. Do not reply to emails, messages, or letters that the scammer sends. Do not make any more payments to the scammer. Beware of additional scammers who may contact you claiming they can help you get your lost money back.

Secure Your Finances

  • Report potentially compromised bank account, credit or debit card information to your financial institution(s) immediately. They may be able to cancel or reverse fraudulent transactions.
  • Notify the three major credit bureaus. They can add a fraud alert to warn potential credit grantors that you may be a victim of identity theft. You may also want to consider placing a free security freeze on your credit report. Doing so prevents lenders and others from accessing your credit report entirely, which will prevent them from extending credit:

Check Your Computer

If your computer was accessed or otherwise affected by a scam, check to make sure that your anti-virus is up-to-date and running and that your system is free of malware and keylogging software. You may also need to seek the help of a computer repair company. Consider utilizing the Better Business Bureau’s website to find a reputable company.

Change Your Account Passwords

Update your bank, credit card, social media, and email account passwords to try to limit further unauthorized access. Make sure to choose strong passwords when changing account passwords.

Report The Scam

Reporting helps protect others. While agencies can’t always track down perpetrators of crimes against scammers, they can utilize the information gathered to record patterns of abuse which may lead to action being taken against a company or industry.

Report your issue to the following agencies based on the nature of the scam:

  • Local Law Enforcement: Consumers are encouraged to report scams to their local police department or sheriff’s office, especially if you lost money or property or had your identity compromised.
  • Federal Trade Commission: Contact the Federal Trade Commission (FTC) at 1-877-FTC-HELP (1-877-382-4357) or use the Online Complaint Assistant to report various types of fraud, including counterfeit checks, lottery or sweepstakes scams, and more.
  • Identitytheft.gov: If someone is using your personal information, like your Social Security, credit card, or bank account number, to open new accounts, make purchases, or get a tax refund, report it at www.identitytheft.gov. This federal government site will also help you create your Identity Theft Report and a personal recovery plan based on your situation. Questions can be directed to 877-ID THEFT.

How To Recognize a Phishing Scam

Scammers use email or text messages to try to steal your passwords, account numbers, or Social Security numbers. If they get that information, they could get access to your email, bank, or other accounts. Or they could sell your information to other scammers. Scammers launch thousands of phishing attacks like these every day — and they’re often successful.

Scammers often update their tactics to keep up with the latest news or trends, but here are some common tactics used in phishing emails or text messages:

Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment. You might get an unexpected email or text message that looks like it’s from a company you know or trust, like a bank or a credit card or utility company. Or maybe it’s from an online payment website or app. The message could be from a scammer, who might

  • say they’ve noticed some suspicious activity or log-in attempts — they haven’t
  • claim there’s a problem with your account or your payment information — there isn’t
  • say you need to confirm some personal or financial information — you don’t
  • include an invoice you don’t recognize — it’s fake
  • want you to click on a link to make a payment — but the link has malware
  • say you’re eligible to register for a government refund — it’s a scam
  • offer a coupon for free stuff — it’s not real

About Online Threat Alerts (OTA)

Online Threat Alerts or OTA is an anti-cybercrime community that started in 2012. OTA alerts the public to cyber crimes and other web threats.

By alerting the public, we have prevented a lot of online users from getting scammed or becoming victims of cybercrimes.

With the ever-increasing number of people going online, it important to have a community like OTA that continuously alerts or protects those same people from cyber-criminals, scammers and hackers, who are every day finding new ways of carrying out their malicious activities.

Online users can help by reporting suspicious or malicious messages or websites to OTA. And, if they want to determine if a message or website is a threat or scam, they can use OTA's search engine to search for the website or parts of the message for information.

Help maintain Online Threat Alerts (OTA).

AI is Reshaping the Finance Industry: Here's What's Next