Email popups are sending notifications to your website visitors while they are browsing, urging them to take action like signing up for a newsletter or purchasing a product. When used effectively, email popups can increase conversion rates and revenue significantly. The following article explores how pop ups work, their types and how to create an effective one.
What Is An Email Popup?
Email popups are digital notifications, typically in the form of a drop-down box, that users need to interact with in order to get useful information or make a purchase on your site. You can use email pop ups for various purposes, such as email sign-up, cart abandonment, or product recommendations. If you want to drive more visitors to your website and opt-in subscribers through these types of pop ups, we have a few proven methods below.
Do Email Popups Work?
Email popups are effective in many cases. They can help you increase email subscribers and conversion rates significantly. In addition to that, they will allow you to monitor the visitors’ behavior and push the right content at the right time.
Implementing an email popup isn’t as simple as it sounds, there is a lot of planning involved with it. Be sure to collect information about your website visitors before sending them suggestions and important offers. Think through every step of your popup strategy from start to finish, set goals for yourself, and don’t give up on testing different ideas for gaining more users through email popups.
What Do You Write In An Email Popup?
The main purpose of an email popup is to encourage the users to take action, so you need to structure the subject line of your email pop up to motivate them to read.
Headline
The headline of an email popup should be written to attract the user’s attention and inspire them to click on it. If you want to offer them a discount, write something like: “Get 20% off Your Order” and follow it up with an explanation of the offer underneath.
Body
The body of your email pop up should be interesting, engaging, and simple to read at the same time. Write down tips for using the offered product or explain how it helps the customer and what are its main benefits. Remember that too much information may confuse your visitors, so keep it simple and informative in order to avoid losing them because of unclear copywriting.
CTA
The call to action will tell your visitors what you want them to do next. The call to action statement is usually “Click To Claim Your Offer” if it's a discount.
Email Popup By Type
There are many types of email pop-ups: cart abandonment, countdown timers, etc. Below we have listed the most popular types of pop-ups for increasing conversion rates and revenue with one email popup type at a time.
Cart Abandonment Popup
If you want to decrease the percentage of customers who leave your cart page without a purchase, a cart abandonment popup is used to remind the visitors about something they left behind on the website and encourage them to come back and complete the purchase. Cart abandonment popups usually include discounts and free shipping coupon codes to tempt customers back to the website.
Countdown Timer Popup
Countdown timers are designed to encourage users to take action in a limited amount of time before some kind of offer expires, or an event occurs. They’re also known as scarcity emails since they give your visitors a limited amount of time to take advantage of them.
Discount Popup
Discount popups are very popular with retailers because they offer a great way to increase conversion rates and revenue on the website. They usually include offer codes, coupons, or discounts that users can use to purchase an item at a discount.
Exit-Intent Popup
Exit-intent popups are designed to encourage visitors to take a certain action by using their browser’s exit button right after clicking on the email link. They show up right after users move a cursor to the X button in order to convince them that they don't need to leave your website as soon as possible.
Product Recommendation Popup
Product recommendations popups are a great way to increase the sales on the website. They’re used for highlighting products with high ratings for visitors to buy at special prices. They usually contain a discount or coupon code according to your brand and the product that you want to promote.
Sales Promotion Popup
Sales promotion popups are designed to boost buyers’ interest in your website. They help you spread the word about something new happening on your site to encourage users of all types – from loyal customers to casual visitors – to take action and make a purchase immediately after seeing it.
The Bottom Line
Popups are highly effective in increasing conversion rates at the website and with email, they’re the best and most efficient way to get more sales without having to spend much time on marketing. The list above is just a small part of the advice you will find out on how to create an email popup for each type. Pay attention to the tips and start creating pop ups for your website today!