Content writing trends: What you should know
Not many people think about one very important truth: content determines the success of a web resource. But the constantly changing requirements of search engines to optimize the site and what the ideal texts should be from the point of view of robots can often be confusing. Keeping track of all the changes is almost impossible. And the main secret is not to "get hung up" on the question of what search engines want, but to write about what might interest readers and users. When thinking about whether you should create content that pleases search engines or the person who will read it, always choose to create for the person! And we will explain why using the example of the main trends in content writing.
Reader in the spotlight
Texts should be focused exclusively on people. If search engines focus on the human factor, then it should be taken into account when creating your own recipe for writing ideal texts. Here you can talk about the frequency of updates, the depth of presentation of information, and the fact that it must certainly be useful, interesting, relevant, and covering your entire topic. Think about how to make sure that, having come to the site, a person is interested in the content located on it and wants to spend more time on your resource.
Short texts
People are less and less inclined to read long materials. Such posts and other types of content gain less reach.
In order for readers to better respond to your account, blog or website, give preference to concise messages. It is important to check for plagiarism, using US Fixgerald otherwise, Google bots can simply block your pages for stealing and you will lose your existing positions. Do not forget that your texts should be interesting and useful to the reader.
If you use some examples in your text, then try to find or create an appropriate picture, that can help the reader to be on the same page and understand the point without any effort.
Illustrations
People's thinking is becoming more and more clip-like. This means that not only short but also visually striking materials accompanying texts are perceived best.
Well-chosen banners for advertising, website, and social networks greatly increase conversion. They have another function that is of great importance – to make the content recognizable so that the eyes of visitors and subscribers dwell on it. Therefore, keep in mind when copywriting that no matter how effective and competent your text is, effective visuals will help it work better.
SEO copywriting
Content for article sites should be exclusively expert. The expert does not mean the signature of a well-known speaker under the article, but the completeness of information disclosure and comprehensive answers to user requests. It is easier to produce expert content if you assemble a team of quality authors and occupy a certain niche.
People are always looking for useful information. But robots have also learned to rank content by usefulness. It is also very important to adapt the content for mobile devices. Their share will only grow, and users will highly appreciate your efforts to make it convenient for them to read you from anywhere, without being tied to a PC.
Marketing funnels
If recently, not all sales funnels were done, now there is a need for them. Classic content marketing tools are working worse and worse, so you need to involve the audience from all sorts of sources.
Now social networks, video hosting sites, news aggregators, a bunch of different sites can be used to create funnels. And all the content should work for the overall strategy, to one degree or another. Otherwise, the whole funnel will be drained down the toilet.
Therefore, channels in social networks should work for a product or company. Brand mentions appear on websites and in various aggregators like Zen. In general, the work is endless.
And the saddest thing for many companies is that now it is no longer just "another marketing problem", but a necessity. Otherwise, the competitors who create such funnels will easily overtake you on the Internet.
Adaptation of the text for influencers
Influencers are people who influence the opinion of the majority. Many projects seek to cooperate with them, attract them to advertising because a blogger correctly selected for the target audience can bring a lot of leads to the project.
This tricky point is perfect for a copywriter who works with influencers. It is important to competently adapt texts and advertising materials for a specific blogger. It is necessary to study how he communicates with the audience, which content formats receive more coverage – to collect all the necessary information so that advertising is as native and effective as possible.
Optimizing the selection of keywords
All SEO professionals know that keyword research is the very first step to creating optimized content. But, unfortunately, many small and medium-sized businesses still refuse to do any kind of keyword research and semantic core for the site.
If you neglect keyword research, you will not be successful in search results. But you can simply not make such a mistake by checking the indicator and conducting SEO analysis. Thus, you can avoid both key spam and unnecessary repetitions of frequently used words.
The parameter of keyword suffering should be kept within 3-4%, focusing on the most important word. Better closer to 3%. Exceptions are technical texts for which the synonyms cannot be found.
Conclusion
As you can see, there are quite a few new writing trends in copywriting. It is worth studying this question well, because the narrowing of specialization, as well as the emergence of new requirements for copywriters, will not keep you waiting. The most important thing to remember is that your text should be easy to read, and the rest is a matter of technique.
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