I received a text from 07508790513 saying "APPLPAY your card has been added to Sam's iPhone" with a link to hxxps://secure-applepay-uk.com. I reported this scam to Apple's 7726 phishing service. The website the link goes to is a scam, it is not a legit Apple registered website.
The APPLPAY Scam Text
Apple Pay “ APPLEPAY: Your card has been added to "iPhone 8 - Sam's iPhone" if you do not own this device, cancel the device setup here: https://secure-applepay-uk.com”